The National Wildlife Federation

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Bob Harper

Bob Harper

Bob Harper

Executive Publisher

Bob Harper leads the teams that create and market National Wildlife®, Ranger Rick®, Ranger Rick Jr.™Ranger Rick Cub™, Ranger Rick Zoobooks®, Ranger Rick Zootles®, Ranger Rick Zoobies®, and Ranger Rick Zoodinos® magazines, along with the National Wildlife® Photo Contest, Ranger Rick Adventures Book Club, and a host digital assets, including websites, e-newsletters, and teacher guides, that support wildlife outreach to National Wildlife Federation members and Ranger Rick kids, parents, and teachers.

Harper has been creating edutainment products and services for kids and their families for over 25 years. He’s launched 10 children’s magazines, including the first interactive talking magazine for LeapFrog; over 40 multisensory learning toy sets for Kindermusik, a pre-school emerging reading curriculum adopted by Kindercare; a K-8 basal reading program sold to McGraw-Hill; and a children’s imprint named Cricket Books.

With a Haverford College BA and University of Alaska MAT, Harper began his career as a teacher, graphic artist, and TV/radio journalist. After a Northwestern Kellogg School MBA, he moved into creative business leadership focusing on the youth market.

Harper has held executive positions at Carus Publishing, LeapFrog Enterprises, Kindermusik, and Wildlife Education Ltd. He has partnered or consulted with Bayard Press, Time for Kids, Kindercare, Smithsonian, and Highlights, among others.

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Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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