The National Wildlife Federation

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Dawn Rodney

Dawn Rodney

Dawn Rodney

Vice President of Innovation & Chief Marketing Officer
Headquarters // Reston, VA

Dawn Rodney is Vice President of Innovation and Chief Marketing Officer for the National Wildlife Federation, an 83-year-old nonprofit with a mission to unite all Americans to ensure wildlife thrive. Dawn is responsible for leading innovation, amplifying brand awareness, creating new revenue streams, developing content, and transforming the organization’s current catalog and licensing divisions.

Dawn is passionate about conservation and is dedicated to finding market-based solutions for a healthier future for both people and wildlife. Prior to joining the National Wildlife Federation, Dawn was Senior Vice President of Marketing and Brand for the National Geographic Society. Dawn was responsible for leading the global brand, engaging digital natives across the world on all platforms, launching new digital products, and driving awareness of National Geographic’s science, education, and storytelling priorities.

While at National Geographic, Dawn also led strategic marketing and creative for the National Geographic Channels. She was integral to building and launching NGC, Nat Geo WILD, and Nat Geo Mundo — transforming them from start-up networks to global, world premiere brands. Dawn also had various supervising producing positions at Animal Planet and Discovery Health. She started her career as a producer at local television stations.

Dawn has won many industry awards for her work, including an Emmy Award for National Geographic’s “Next Generation of Explorers” campaign and a Webby Award for Best Homepage.

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Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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