National Wildlife Federation Partners with Animal Planet to Connect Viewers with the Wild World around Them

“North America” series provides an inside look at the everyday struggles and triumphs of wildlife across the continent

05-28-2013 // Aislinn Maestas
AP North America Owls

National Wildlife Federation (NWF) is pleased to work with Animal Planet to promote the series, North America, premiering on May 28 at 9 pm ET. The seven-part series reveals the intimate stories of animals struggling to survive in unforgiving weather and rugged terrain, helping viewers rediscover North America as they have never seen it before.

Throughout the series, Animal Planet will encourage viewers to sign up with the National Wildlife Federation to learn more about the amazing wildlife featured on the show. From sea turtles to bison to backyard wildlife, National Wildlife Federation’s conservation and education work protects many of the animals highlighted in each episode.

“We are excited to work with Animal Planet on this important series that offers a rare, in-depth look at our natural, wild environment in North America – our home,” said Maureen Smith, NWF Vice President of Marketing and Communications. “By highlighting the everyday struggles and triumphs of wildlife, we hope to inspire viewers to join our efforts to keep the wild alive in North America.”

The series, which is currently airing first on Discovery Channel, will receive a second airing on Animal Planet, from May 28th – June 18th. To learn more, please visit:

About National Wildlife Federation:

National Wildlife Federation is America’s largest conservation and education organization inspiring Americans to protect wildlife for our children’s future. Founded in 1936, NWF represents more than 4 million members and supporters who are the voices for wildlife, and who share a common interest in protecting our nation’s wildlife heritage.

About Animal Planet:

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment.  APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond;, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

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