American Beauties for the Backyard
National Wildlife Federation, partners set to debut line of native plants

Spring's a season when many homeowners have planting on the brain. They trek to local garden centers in search of new flora, but are often left confused by all the choices: Is the plant I like good for wildlife? Does it grow naturally in my area? A groundbreaking program giving native plants their own brand name will help eliminate this guesswork.

NWF has partnered with North Creek Nurseries and Prides Corner Farms to create the American Beauties™ collection. Approximately 100 varieties of native plants and their cultivars, including trees, shrubs, perennials and grasses, will be included in the new line, which will be sold at garden centers from New England to the Mid-Atlantic beginning in March.

"The Federation encourages people to landscape with wildlife in mind, and incorporating natives is a big part of that," says Greg Griffith, NWF's director of cause-related marketing. "Native plants require less water, fertilizer and pest control than exotics, and they provide animals with food and shelter."

American Beauties plants will come in sage green pots bearing the brand's logo and will be divided into four garden categories: bird, butterfly, dry shade and moist sun. A portion of the proceeds from each plant sold will help fund NWF's conservation and education work.

For more information on American Beauties plants and where to purchase them, visit www.abnativeplants.com.