The National Wildlife Federation

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Dawn Rodney

Dawn Rodney

Dawn Rodney

Chief Innovation and Growth Officer

Headquarters // Reston, VA

As Chief Innovation and Growth Officer, Dawn leads and develops innovative market-based solutions driving both impact and revenue fueling the conservation work of the organization. She is responsible for creating new revenue streams, transforming current businesses as well as amplifying brand awareness, engagement, and action through marketing and multiplatform storytelling. Her portfolio of businesses include Commerce, Licensing, and Publishing, including the award-winning Ranger Rick magazines and National Wildlife magazine. Dawn began her tenure as Vice President of Innovation and Chief Marketing Officer.

Prior to joining the National Wildlife Federation, Dawn was Senior Vice President of Marketing and Brand for the National Geographic Society. Dawn was responsible for leading the global brand, engaging digital natives across the world on all platforms, launching new digital products, and driving awareness of National Geographic’s science, education, and storytelling priorities.

While at National Geographic, Dawn also led strategic marketing and creative for the National Geographic Channels. She was integral to building and launching NGC, Nat Geo WILD, and Nat Geo Mundo – transforming them from start-up networks to global, world premiere brands. Dawn also had various supervising producing positions at Animal Planet and Discovery Health. She started her career as a producer at local television stations.

Dawn has won many industry awards for her work, including Emmy and Webby Awards.

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Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 52 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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