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Frequently Asked Questions

1) I’m not a Mayor, can I take this pledge?

Any individual who is a local or tribal government chief executive of a city, county, town, township, village or any other form of municipal government may take the pledge. While this pledge is not specifically designed for neighborhood or home owners’ associations, presidents of these associations may also take the pledge.

2) What if I’m already taking three specific actions for monarch from the list?

If you are already taking three or more of the specific actions from the pledge, we ask you to make one additional commitment for the next year and continue the existing actions.

3) What is the Mayors’ Monarch Pledge Leadership Circle?

The Leadership Circle is reserved for mayors who take eight or more specific actions from the list. You may join the leadership circle when you first pledge or you may decide to upgrade to the leadership circle at a later date after taking the standard pledge.

4) How Do I Become a Monarch Champion?

You can take the pledge at the “Monarch Champion” level by pledging and taking all 24 actions (25 if you’re in coastal California).

5) What kind of support can I expect from NWF?

NWF will share best practices through the “Resources for Mayors” page at and foster sharing through our public Facebook group. NWF sends out regular newsletters with information about webinars, citizen science opportunities, and more! NWF will also make connections with the local entities of our national coalition partners from Monarch Joint Venture and the National Pollinator Garden Network – these partners could become a resource locally. NWF will consult with any city that is interested in taking the pledge – just send us an email at Additional support is available to cities, towns, counties and neighborhoods that take part in NWF’s Community Wildlife Habitat program –

6) Does our Mayor or Town Council have to issue a proclamation?

A proclamation is not mandatory, but a city proclamation or resolution may be a pre-requisite for some municipalities to implement certain actions. Other actions like convening garden groups or planting a demonstration garden or changing when you mow certain areas within the city would likely not require a proclamation or other legislation.

7) Do I have to start on these actions before I take the pledge?

No. We ask that you make a commitment up front and start taking the actions you included in your pledge as soon as possible.

8) Is there a deadline to complete the Action Item Survey after I sign the pledge?

We ask that all new signatories complete the Action Item Survey within a month of taking the pledge. The survey link will be included in a follow-up email after you take the pledge online.

9) Will I report back to NWF on our actions?

Yes, annual reporting is required. We will ask all communities to fill out a simple survey at the end of each year so we can communicate the collective impact of our work to help save the monarch butterfly.

10) Our community is interested in completing different actions than the ones we selected on the Action Item Survey. What do we do?

You can resubmit your action item survey with your new action selections. We ask that you continue to meet the requirement of committing to at least three actions.

11) When does the pledge end? Is there a deadline?

The Mayors’ Monarch Pledge can be taken at any time. Though the pledge started out as a one-time action, we are now extending the Mayors’ Monarch Pledge and it will continue indefinitely. We do ask that you start taking the actions that you checked off on your pledge form within a year after you join the pledge.

12) Is my mayor required to take the pledge each year they are in office?

No. Once your mayor has taken the pledge, they are part of the program until their term concludes or they request to be completed with the program. If a new mayor is elected and would like to be part of the program, we ask that they take the pledge online as well.

13) My mayor hasn’t taken the pledge. How can I encourage them to participate in the Mayors’ Monarch Pledge program?

We recommend that you visit our Citizen Action page for tips on how to conduct outreach to your local elected officials. We also suggest coordinating with interested community-based groups, experts, and national organization chapters to help garner support for the program in your community. Key individuals and groups include master naturalists, master gardeners, native plant society chapters, garden clubs, zoos, nature centers, scout groups, and more! If you would like to discuss strategies that would work best in your community, please email

14) What is the Tri-National Pledge? Is my city part of it?

The Mayors’ Monarch Pledge is a tri-national initiative to encourage mayors and other local government chief executives to take community-wide actions to help save the monarch butterfly. While the pledge was originally designed for municipalities in the United States, the pledge was expanded in 2017 to Canada and Mexico through the Commission for Environmental Cooperation.

The tri-national pledge is a partnership between Profauna in Mexico, the David Suzuki Foundation in Canada, and the National Wildlife Federation in the United States. If your Mayor has signed the pledge, your city is automatically part of the tri-national effort. Visit the tri-national page HERE.

15) Can we get credit for items not included in the pledge?

Please email us at if you have a specific action that is not listed on the pledge form.

16) What about the other pollinators?

What’s good for the monarch butterfly is also good for other pollinators (and wildlife)! By planting native milkweed and other native nectar plants cities will also be creating habitat for all pollinators.

17) The former mayor took the pledge and their term has ended. Can the new mayor continue the pledge?

Yes! In cases such as these, we ask that the new mayor re-submit the pledge survey so that we have record of them as a separate pledge. They can add or change action items for their city as well!

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