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Through the Mayors' Monarch Pledge, the National Wildlife Federation seeks to share best practices and lessons learned for the 30 potential actions that mayors can take for the monarch butterfly. This page includes links to webinars and other information about what mayors are doing for monarchs. Please also check out the “open” Facebook Group for real-time sharing about the pledge. You can submit a best practice by posting to the Facebook Group or by emailing

Guide to Issuing Proclamations for Healthy, Sustainable, Wildlife-Friendly CommunitiesGuide to Issuing Proclamations for Healthy, Sustainable, Wildlife-Friendly Communities


Download a proclamation template for an upcoming celebration:

Garden for Wildlife Month
Mayors' Monarch Pledge Day
Pollinator Week

Additional resources:

National and State Urban Wildlife Proclamation Database

Monarch Conservation CoverMonarch Conservation in America's Cities: A Solutions Guide for Municipal Leaders


This guide is undergoing an update to include the new and revised program action items added in 2021.

This guide is intended for mayors, heads of local and tribal government, municipal staff and others that want to take action to help save the declining monarch butterfly in their community. This guide provides case studies and shares innovative best practices that can be replicated by municipalities across the nation. It includes model language for proclamations, ordinances and other best practices. By learning from one another and understanding what has worked (and what hasn’t) cities can more effectively and more quickly take action and make a difference for the monarch (and other pollinators too).

WEBINAR: Native Plant Sales and Giveaways during COVID-19

On June 18, 2020, the National Wildlife Federation hosted a webinar with presentations from Lori Athey, Habitat Outreach Coordinator at the Delaware Nature Society; Jeffrey Barrie, CEO of the Tennessee Environmental Council; and Julie Hollingsworth Hogg, Manager of Horticulture and Gardens at the Chattahoochee Nature Center. The webinar focuses on successful modifications to native plant sales and giveaways in the time of COVID-19. Viewers will have the opportunity to hear about ways that other communities are continuing their events while adhering to social distancing and local regulations around COVID-19.


Download the PowerPoint presentations from the webinar:

WEBINAR: Western Monarchs: How Western Cities Can Help Save the Monarch Butterfly

On January 23, 2020, the National Wildlife Federation hosted a Mayors' Monarch Pledge webinar with a presentation from Stephanie McKnight, a conservation biologist with The Xerces Society. This webinar focused on the significant decline of the western monarch butterfly population (west of the Continental Divide in the United States) and how participants can support monarch butterfly conservation by encouraging cities, towns, and communities of all kinds to take the Mayors’ Monarch Pledge.


Download the PowerPoint presentations from the webinar:

WEBINAR: Tackling Systems Change Action Items

On May 23, 2017, the National Wildlife Federation hosted a Mayors’ Monarch Pledge webinar with presentations from LaJuan Tucker, Program Coordinator for Wildlife Austin and Megan Tinsley, Policy Director for the New Jersey Audubon. This webinar focuses on the Systems Change Action items (#18-25), and what actions mayors, municipal leaders and communities across the country have taken to initiate systemic changes such as integrating monarch butterfly conservation into city sustainability plans or changing weed ordinances to allow for the planting of milkweed and other native nectar plants.

Download the Power Point presentations from the webinar:

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Where We Work

More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. The National Wildlife Federation is on the ground in seven regions across the country, collaborating with 53 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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